When you need to send hundreds and thousands of marketing emails to the customers on regular basis, it is best to make use of an email marketing automation tool. Such tools help in automatically sending your marketing emails to different customers. As there are numerous email marketing automation tools available online, it can be a bit confusing as for which one to go for. In this post, you will find the top 5 email marketing automation tools that you can use for your purpose.
List of Top 5 Email Marketing Automation Tools
ActiveCampaign is recommended mainly because it follows its own CRM system for leads management and marketing automation for converting leads into customers. ActiveCampaign lets you create drip marketing emails which are influenced by interaction, interest, behavior, history, and location of the subscriber.
If you wish to send you email newsletters, campaigns, online surveys, and follow-up autoresponders at predefined intervals, you will surely love to go with GetResponse for your email marketing automation tool. GetResponse lets you set up time for your future emails by integrating it into your calendar. The autoresponders tool in GetResponse helps you manage your calendar easily and quickly.
MailChimp is another excellent email marketing automation tool for sending drip emails to follow up based on website activity, activity or inactivity, abandoned carts, and much more. One of the best things about Mailchimp is its user-friendly interface. Another thing which makes Mailchimp one of the top 5 email marketing automation tools is its powerful functionality that lets you perform different tasks effortlessly. The tasks include building a campaign, importing or exporting list, auto-responding and many more.
If you are on a tight budget and looking for a reliable email marketing automation tool, Aweber is the tool that will meet your expectations. As a beginner, you will love the instructions provided by email campaign creator to configure your signup forms and newsletters. However, if you are an experienced one, Aweber doesn’t disappoint as it has numerous features to excite you such as Split Testing to let you send different variations of a campaign to a different division of your list, and Autoresponders, RSS-to-email, and plenty of third-party integrations including WordPress.
Infusionsoft is not just a regular email marketing tool. It is a complete sales and marketing automation tool that comes with full CRM system, marketing automation, and eCommerce tools that allows you to carry on all the email marketing related tasks easily and adequately. One of the best features you get with Infusionsoft is “My Day”. This feature keeps thing organized for you on daily basis. It helps remind your appointment for the day, as well as the contacts you need to follow up with.
So, these are the best 5 Email marketing automation tools that you can use to enhance the productivity of your organization in an organized manner.